Sequentum tackles the complex world of data extraction, enrichment, transformation and reliable delivery of trusted custom data sets so our clients can focus on intelligent decision making.

We have over 15 years of data industry leadership and are dedicated to sharing our tried-and-true strategies with our clients to give them the Sequentum edge.


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Sarah brings 20+ years of leadership experience over which she consistently delivered high quality, trustworthy, and ambitious results on a lean budget. Sarah has shepherded numerous startups to success as well as conducted two technical turnarounds of large privately held companies. She also serves as a leading member for the SIIA Financial Information Standards Division (FISD) Alt Data Council which is dedicated to establishing data best practices to mitigate legal & compliance risks in the web data extraction industry.  Sarah is a graduate of Georgetown University.

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Founder & CTO

Soeren has extensive experience developing new and innovative search and web data extraction technologies. Soeren has significant experience establishing and operating 3 startups over his 25 years of experience as a technical leader. Soeren holds a Master of Electrical Engineering from Danmarks Tekniske Universitet in Denmark and lives in Sydney, Australia.

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Founder & President

Tony has over 25 years of experience starting up and operating digital businesses with a focus on strategy, delivery, and business development. He has been engaged by leading corporations across multiple industries while working at tier-1 consultancies such as Accenture, IBM, and Cognizant. Tony has a Bachelor of Business with a Major in Marketing and a Bachelor of Applied Science in Computer Studies from University of South Australia.

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As a business development and commercial operations specialist for nearly 30 years, Jim has worked with partners, customers and key stakeholders in media and technology companies to develop and execute cogent business strategies and manage commercial operations. All aspects of his work focus on helping customers integrate mission critical technologies that help achieve corporate goals, specific ROI, and increase revenue, profitability and valuation.

Jumping into the Wayback Machine, Jim co-founded two dot-com era online entertainment and game-based marketing firms, Bottle Rocket and BrandPlay, alternately running production & operations, sales & account management. He went on to manage a brand strategy & design firm, MSDS (now Constructive) as well as an online publisher focused on real estate, CityRealty. He helped lead the US sales and account management efforts for Norwegian OTT video technology company, Vimond, and most recently has been Principal Consultant at MediaSwell, a company offering fractional CCO/COO/GM services to tech and media firms.

Jim holds an A.B. in Media Writing from The University of Michigan and attended NYU’s Masters program for Interactive Telecommunication.