Sequentum tackles the complex world of data extraction, enrichment, transformation and reliable delivery of trusted custom data sets so our clients can focus on intelligent decision making.
We have 17 years of data industry leadership and are dedicated to sharing our tried-and-true strategies with our clients to give them the Sequentum edge.
Leadership
SARAH MCKENNA
CEO
SOEREN MONDRUP
Founder & CTO
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CASEY O'NEILL
EVP Engineering
ELIZABETH ABRAMS
Fractional CMO
SANGEETA MISHRA
Director & General Manager
BC WILSON
Head of Customer Success
TONY JAENSCH
Founder & President
CINDY BAUMOHL
Principal Data Engineer
SARAH MCKENNA
CEO
Sarah McKenna is the CEO of Sequentum, the leading web data extraction company reliably delivering high-quality, custom, alternative data sets that corporate, financial and government customers trust for informed decision making and mission critical analysis of market opportunities. Sarah is also the Technical Advisor for the Web Data Collection Considerations published by the SIIA Financial Information Standards Division (FISD) Alt Data Council, a group committed to setting standards and best practices in the web data extraction industry and the alternative data world.
A graduate of Georgetown University, Sarah began her career in finance but quickly pivoted to join an early dot-com organization where she developed her expertise in quality assurance (QA) and large-scale, data-driven automated operations. Sarah and her teams’ success and expertise in trustworthy automation and quality assurance in the software industry has fueled Sequentum’s growth and evolution from a pure web scraping company into a leading software provider for the data movement space, and has helped the industry set best practices for reliability, transparency and trust in data at scale.
Prior to Sequentum, Sarah helped guide several notable data technology companies to success including Summit Systems (acquired by Misys), Vitech (acquired by CVC Capital Partners) and Massive Incorporated (acquired by Microsoft).
SOEREN MONDRUP
Founder & CTO
Soeren has extensive experience developing new and innovative search and web data extraction technologies. Soeren has significant experience establishing and operating 3 startups over his 25 years of experience as a technical leader. Soeren holds a Master of Electrical Engineering from Danmarks Tekniske Universitet in Denmark and lives in Sydney, Australia.
CASEY O'NEILL
EVP Engineering
As Executive Vice President of Engineering at Sequentum, Casey O’Neill brings nearly two decades of expertise in software development, data analytics and enterprise solutions. Since joining Sequentum, Casey has led the engineering team in delivering innovative, high-performance solutions that are the foundation of the groundbreaking Sequentum Cloud platform.
Casey has a proven track record of success in leadership, entrepreneurial ventures and product development. Earlier in his career he founded Barreled, an innovative online community and app platform that utilized data analytics to provide insights for whiskey enthusiasts and industry experts. Following this success, he founded Altitude Development Group, a consulting firm specializing in enterprise-grade data acquisition, analytics, and high-availability web services.
ELIZABETH ABRAMS
Fractional CMO
Elizabeth leads marketing and communication for Sequentum as a Fractional CMO, since September 2023. She created the foundational elements for the brand and the messaging and executed plans to amplify Sequentum’s place as the premiere trusted partner in data extraction.
The Sequentum tagline, trust in data and new branding launched in Jan 2024 focus on generating awareness of Sequentum’s core value - trusted, auditable custom web data (and the most precise) across Sequentum's enterprise platform and newly launched cloud-based SaaS web scraping tool, Sequentum Cloud.
The core of the brand values, and product focus is on building trust into every step. This coupled with the ability to extract the highest quality, most precise data is what we call The Sequentum Edge.
Elizabeth Abrams is a graduate of the United States Merchant Marine Academy with an MBA in Marketing from the University of Washington.
Prior to Sequentum, Elizabeth has led marketing, communication and change management initiatives for new products and platforms at global organizations including Ogilvy, OmnicomMediagroup, JP Morgan and Verizon, in addition to various start-ups.
SANGEETA MISHRA
Director & General Manger, Sequentum India
Sangeeta Mishra has been with Sequentum since 2018 and is a Director & General Manager of Sequentum India.
Sequentum India is a wholly owned subsidiary of Sequentum Inc. and is at the center of operations in Asia. Sangeeta is focused on supporting a core team of developers, IT and support team members and empowering them to deliver the highest quality solutions for our clients. Her success in building and growing our stellar team in India is at the core of the India growth story for Sequentum.
An engineering graduate from Goa University, India with a Masters in
Business Administration from Amity University, India, Sangeeta has been part of the IT
Tech industry for more than two decades. She started her career with Infosys and
then worked with industry giants like Ness Technologies, Sapient and OneShield
before joining Sequentum to set up the India Operations.
She takes pride in and is dedicated to building the team and technical capabilities of
the India engineering team to go above and beyond client expectations. Quality, collaboration and transparency are the key tenets that represent her leadership style and focus, which is taking Sequentum to new heights.
BC WILSON
Manager of Customer Success
BC currently leads the Customer Success team at Sequentum, delivering world-class data pipeline solutions.
Since joining in October of 2022, his focus has been on developing a strong team to bring reliable and responsive services to all Sequentum customers.
He has achieved both high retention of existing clients and significant new customer growth. In 2025 he and his team will continue to provide strong support for the enterprise platform in addition to the new cloud platform, with the goal of delighting customers.
Prior to Sequentum, BC worked as a key consultant to the Port of Virginia where he helped design and build a comprehensive business information system for measuring port operations. Additionally, he managed custom development for customers of xTuple, an ERP software company. At Dominion Enterprises he managed the development of the online sales channel, and recruited and trained an anti-fraud department to halt a spike in international credit-card scams.
In his spare time, BC runs, bikes, plays mandolin, and crochets.
TONY JAENSCH
Founder & President
Tony has over 25 years of experience starting up and operating digital businesses with a focus on strategy, delivery, and business development. He has been engaged by leading corporations across multiple industries while working at tier-1 consultancies such as Accenture, IBM, and Cognizant. Tony has a Bachelor of Business with a Major in Marketing and a Bachelor of Applied Science in Computer Studies from University of South Australia.
CINDY BAUMOHL
Principal Data Engineer
Cindy Baumohl serves as the Principal Data Engineer at Sequentum. Since joining in 2018, on the Customer Success team, Cindy’s meticulous approach and passion for delivering the highest-quality data to our clients has exceeded their expectations.
In her role as Principal Data Engineer, Cindy currently focuses on the new Sequentum Cloud platform and creating specifications for complex data extraction projects for Sequentum’s Managed Data Services.
With over two decades of experience covering software quality assurance, program management, web data extraction and engineering, Cindy brings deep technical abilities and strategic insight to her role. Prior to Sequentum, Cindy worked at various startups, including several alongside our CEO, Sarah McKenna including: QL2, as a Software Development Engineer in Test, Vitech (acquired by CVC Capital Partners) as a Senior Solutions Analyst, Quality Assurance and Massive Incorporated (acquired by Microsoft) as an Operations Program Manager.
Cindy earned a Bachelor's of Science in Computer Science from SUNY Binghamton.
Sequentum sources, transforms, enriches, structures and reliably delivers transparent, compliant, trustworthy, high-quality data to Global 500 and Fortune 500 companies, government agencies and financial institutions. Our end-to-end platform, a highly composable system, allows for the rapid deployment of web data pipelines to empower our clients to focus on their most mission critical analysis and business decisions.
17 years ago Sequentum was founded to holistically and efficiently address the problems companies faced in finding the right data. Clients needed custom, alternative data sets at massive scale from fragmented and changing sources. Trusted, high-quality data is critical to discern how markets and companies moved: what products were selling, how to price them, what their competition offered, in order to identify consumer sentiment, trends, opportunities and optimize offerings.
Sequentum solved this need by leveraging our deep experience in search and process automation to build a holistic, end-to-end platform to extract and deliver trusted, transparent, high-quality web data with speed, ease and reliability. All of this is managed at scale, with built-in tools for deep customization, composability and the ability to observe, govern and audit every step of the data journey.
As quickly as our customer base grew, it was matched by the need to process more data from even more sources. On top of scale demand, composability and customizability on every level was needed to meet the most granular customer requirements in a frictionless way. Our corporate and financial customers also required additional data gathering compliance, transparency and governance controls, to meet SEC requirements.
We designed the ultimate end-to-end data platform and approached every aspect of sourcing, extraction, transformation and delivery, ethically and with integrity. The customizability, composability and trust we built into every step met the most stringent requirements to be fully transparent, observable and auditable. As a member of FISD, a global forum serving the financial information industry for over 30 years, we helped set the standards used today in alternative data sourcing and compliance.
As the use of alternative data expanded into more industries, so did Sequentum. We continually optimized every aspect of our end-to-end platform, processes and operations to be cost effective, efficient, scalable, reusable and repeatable as a low touch, frictionless and easy to use solution.
We’re delighted every day to simplify the complex world of data and offer our unique best-in-class, built-for-purpose platform to deliver trusted, high-quality custom data sets to the most discerning clients in every market.
Our mission is to deliver trust in data. It’s at the core of our platform and operations, built into every transparent step we take, so our clients can rely, with certainty, on data that informs their most critical analysis and business decisions.
The data landscape constantly changes and evolves. Sequentum keeps one eye on what’s next – not just on continuous improvement but on meaningful evolution – and the other eye on simplifying the complexity in data. We optimize and build on our key features including customization, notifications, observability and the integration of tools, and pioneer use of new technologies such as AI data enrichment.
Our vision is to evolve our intuitive, best-in-class technology into a fully automated, scalable, cloud based data platform and marketplace solution. We do this all in the service of simplifying complexity and delivering trust in data, now and into the future.